Freedom relies on anonymity.
A free market naturally supports anything–to the point of intolerance.
Just like a person is not likely to be critically nonconforming if not anonymous, something that is not generally popular can and will survive the marketplace to the point it will not tolerate anything else.
It’s only natural, on demand.
At the point of intolerance is where support becomes natural resistance; the weak force of passive strength becomes the aggressor of an on-demand existence, measuring the weak force of relative strength.