What naturally derives from competitive multiplicity in the marketplace is less pricing power.
With less power to command the price to be paid, the equity value of the corporate goes down as the average income goes up. Capitalists say this is unnatural and detrimental to society.
Naturally, then, it is necessary to resist what naturally derives from free-market economics while, at the same time, maintaining the natural legitimacy of it.
The natural beauty of free-market economics is its on-demand attribution of the outcome. What derives is naturally legitimate, even if capitalists think it is wrong.
Capitalism is deliberately organized to resist being subjected to demand attributes. The more “subjected” the job creators are, capitalism maintains, the less incentive there is to create jobs.
Naturally, then, capitalism is organized (self-assembled) to defeat the legitimacy of the free market. The marketplace is “made more efficient” (which is what the “makers” do) to support pricing power and naturally derive the public good.
According to the proponents of modern capitalism, consolidation of industry and markets is the product of an organic, self-assembly. It just objectively happens and, according to Objectivists, for example, resistance is futile. What naturally derives is the pricing power necessary to create jobs, and without jobs there is no demand for the supply, which results in a declining rate of profit or deflation. Greed, therefore, is good because it resists deflation and creates jobs.
Sounds good! So who can argue with that?
Whether it is a free market or its consolidation, the profit motive is an integral value. In other words, what obtains naturally derives from the motive.
In a free market, the higher the price the less profit likely to be made because, if industry and markets are not allowed to consolidate, market share (i.e., the equity share) will go to the competition. At the same time, this increases the equity (the buying power) of the median income, and if the free-market mechanism is maintained in priority the median income will gain a surplus.
Free to chase the yield, on demand, in a free market, the value of the surplus, yielding to the profit motive, is then used to buy equity shares, which naturally rewards (supports) the talent (the currency) for maintaining market share on demand (with the determined distribution of useful economic value, described as having common currency). Average people end up owning the store, which is exactly what capitalists don’t want!
The free-market scenario may sound too ideal to be an objective reality; but the closer we can get to the real thing the better off we can actually be, approximating a naturally passive resistance that aggressively “just happens” (always being now) derived on demand (appealing to the natural aesthetic of the self-assembly), always becoming the work of art that intends life by chance of its natural existence by design.